Case Study: BB Dakota builds a storytelling eCommerce flagship with BASIC

BB Dakota boosts unique page views by 60% with BASIC

BB Dakota, a millennial fashion brand, needed to revitalize its identity and simplify its platform to better express its distinct personality and values. The vendor, BASIC/DEPT®, was engaged to create a new identity system and a flagship eCommerce experience that would align with the brand's vision and customer needs.

BASIC/DEPT® developed an all-encompassing experience strategy that centered on a specific brand muse and blended brand storytelling with commerce. The solution included a new digital branding framework, a personalized shopping platform, and a system of interactive components for collections. The results were a 700% increase in CRM sign-ups, a 60% increase in unique page views, and a 30% increase in organic search traffic.

BB Dakota