Base
13 Case Studies
A Base Case Study
Vidyard, a video platform company, faced the challenge of scaling personalized customer experiences, particularly for Quarterly Business Reviews (QBRs) and onboarding. Their manual processes meant that high-quality, tailored engagements were limited to their largest customers, leaving SMB and long-tail segments with inconsistent communication. They partnered with Base and implemented its product, EverAfter by Base AI, to operationalize personalization across their entire customer base.
By using Base's platform, Vidyard automated the creation of dynamic QBR and onboarding hubs that pull in customer data to deliver consistent, personalized insights. This solution enabled them to scale these programs to 100% of their customers. The results were significant, including an 8x faster onboarding process and higher customer engagement, as clients now have an always-on interface to track their value and adoption.