Case Study: RumbleUp achieves 100% uptime and scalable personalized voter outreach with Bandwidth

RumbleUp makes politics more personal

RumbleUp helps political campaigns and organizations reach voters with personalized, scalable text messaging, but needed reliable, high-throughput messaging and redundancy to preserve that human touch at scale—especially during the critical 72 hours before elections. To meet that need RumbleUp partnered with Bandwidth, leveraging Bandwidth’s communications and messaging services (CPaaS/messaging/MMS) to ensure dependable delivery during peak periods.

When RumbleUp’s primary CPaaS suffered an outage ahead of the 2018 midterms, RumbleUp switched all traffic to Bandwidth, which provided 100% uptime during the final push—supporting outreach that can exceed 5 million messages per day. Bandwidth’s reliability helped RumbleUp deliver messages to voters, maintain volunteer conversations, and sustain momentum for its more than 150 clients (who reached over 20 million voters in year one).

RumbleUp

Thomas Peters

Chief Executive Officer