Case Study: RumbleUp ensures reliable political texting at peak demand with Bandwidth

RumbleUp ensures 100% uptime in the final 72 hours with Bandwidth

RumbleUp, a peer-to-peer texting platform for political campaigns, faced the challenge of needing to send millions of personalized text messages reliably, especially during the critical 72-hour period before an election. They required a vendor partner that could provide massive throughput and guaranteed uptime to ensure their clients' messages were always delivered. They turned to the vendor Bandwidth for its messaging services.

Bandwidth provided a solution by serving as a reliable backup provider. When RumbleUp's primary CPaaS provider suffered a major outage right before the 2018 midterm elections, they instantly switched all traffic to Bandwidth. This resulted in 100% uptime during the final push, ensuring the delivery of over 5 million messages per day. This reliability allowed RumbleUp's clients to successfully complete their time-sensitive outreach.

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