Case Study: ParentSquare achieves reliable, scalable voice notifications to reach every parent with Bandwidth

Bandwidth Helps ParentSquare Build Voice Notifications into its Offering

ParentSquare, a web-based school-to-home communication platform, faced missed or overlooked messages from parents who were less tech-savvy or not mobile-connected. To ensure every family received critical alerts—and to allow districts to call from their established school numbers—ParentSquare partnered with Bandwidth, using Bandwidth’s communications APIs, XML tools and nationwide VoIP network to add voice notifications to its Smart Alerts offering.

Bandwidth provided local phone numbers, flexible XML-based programming, and a carrier-grade network that integrated seamlessly with ParentSquare’s workflows. The result: fast, simple implementation and reliable scale—district-wide voice alerts now send in minutes instead of hours, reach thousands of parents on time, handle unpredictable traffic spikes, and improve engagement by using familiar local caller IDs. Bandwidth’s APIs also enabled easier CRM integration and automated logging for better tracking and adoption.

ParentSquare

Anu Vaid

Chief Executive Officer