Balto
38 Case Studies
A Balto Case Study
Pharmakinnex, a tele-detailing specialist in medical sales that provides multi-channel pharmaceutical marketing support, faced three core challenges: long onboarding times for new products, inconsistent adherence to strict compliance scripts on every call, and low rates of reps getting through to prescribers (decision makers). To address these issues they selected Balto to bring real-time guidance and analytics into their 12-user call environment.
Balto delivered checklists, real-time call monitoring, and post-call analytics that surface the right product details and compliance prompts during every conversation, consolidating product information and reducing onboarding time. As a result Balto helped Pharmakinnex more than double their Doctor Detail Rate within a month (from a 3% baseline), produce 80–90% adherence to checklist items on calls, improve objection handling, and provide the compliance metrics the company now uses to win and retain clients.
Mike Stanzione
Senior Account Manager