Case Study: Customer’s Reps achieve 25% more competitor objection wins with Balto Real-Time Guidance

Customer’s Reps boost competitor objection wins by 25% with Balto

The customer's reps, a team selling a financial services platform, were struggling to overcome competitor objections. Their sales reps from Balto were consistently losing deals when potential buyers mentioned a specific, well-known competitor, failing to win a single deal against them in a month.

Balto's Customer Success team helped implement a solution by updating the real-time guidance prompts. The vendor replaced rebuttals that prompted positive feedback with new ones designed to draw out negative aspects of the competitor. This quick change resulted in a 25% growth in their win rate, with reps scoring 25 applications after 100 uses of the new rebuttals.