Case Study: Toyota boosts product knowledge and sales with Axonify

Toyota Uses Axonify Inspired Competition to Reward Employees

Toyota ran a nationwide, Axonify-based competition to boost product knowledge and engagement among its dealership sales teams. Facing a crowded market with many makes and models, the company needed short, repeatable training that let sales associates quickly learn and retain specifications so they could confidently answer customer questions and differentiate on the lot.

The program delivered daily microlearning through the Axonify app (three quick questions per day), weekly point-based challenges with participation and accuracy thresholds, occasional web activities, and Jeopardy-style online rounds and finals—backed by high-value incentives like an all-expenses-paid Super Bowl trip. The approach drove sustained engagement, reinforced practical product knowledge that one winner credits with his best sales year, produced division-level winners nationwide, and generated strong employee satisfaction through meaningful rewards.

Toyota

Garret Grahonya

Toyota