Case Study: Northgate González Market achieves $585,000 in safety-related savings and faster onboarding with Axonify

Specialty Supermarket Chain, Northgate González Market, Saves Half a Million Dollars With a New Game Plan to Tackle Employee Training

Northgate González Market is a family‑owned Southern California supermarket chain serving the Latino community with 41 high‑volume stores. Faced with an event‑driven, inconsistent training model that left managers relaying mixed messages to more than 6,000 employees, the company needed a continuous, modern learning approach to boost food‑safety and workplace compliance, reduce incidents and shrink, and communicate consistently across a multi‑generational workforce.

Northgate implemented the Axonify Employee Knowledge Platform—microlearning, gamification and targeted content delivered via store tablets and smartphones with broadcast messaging and deep reporting. Within 12 months the chain saw a 68% drop in safety incidents (about $585,000 saved), a three‑week reduction in onboarding time, 90% voluntary participation, up to 18% knowledge growth, a 4.9% confidence increase, and daily HR time savings of 2–3 hours.

Northgate González Market

Gary Orona

Director of Training and Development