Case Study: Sleep Country boosts sales knowledge and product launch success with Axonify

Sleep Country boosts sales teams’ knowledge with innovative product training

Sleep Country, a national specialty mattress retailer, needed a better way to keep frontline sales associates up to date amid constant product launches, changing sales strategies, and information overload. Traditional training methods weren’t enough to maintain knowledge or engagement, so Sleep Country turned to Axonify for ongoing sales enablement and product training.

Axonify implemented personalized, bite-sized learning with gamification and supervisor insights to reinforce knowledge on the job. The results included a 17% lift in product knowledge, 75% participation with users logging in 11.8 times per month, a 22% increase in sales initiatives, and successful launches of three new products.

Sleep Country

Jory Solomon

National Director of Sales Training