Case Study: Etihad Aviation Group achieves 70% sales-team engagement and rapid on-the-job upskilling with Axonify

Securing skills for the future at Etihad Airways

Etihad Airways’ commercial sales team faced disengaged, one-size-fits-all training: legacy e‑modules in a limited LMS and classroom courses that only helped beginners left busy, experienced sales staff without relevant, mobile learning or clear business impact.

Etihad introduced Axonify alongside a Know/Do/Be framework, replacing long modules with daily one‑minute microlearning, real‑time communications and gamified leaderboards. Adoption jumped — teams log 4,500–5,000 extra sessions monthly with 70% participation — enabling faster rollout of sales changes, better knowledge tracking and more empowered, high‑performing salespeople, with plans to expand learning and tie outcomes to revenue.

Etihad Aviation Group

Graham Cook

Manager of Commercial Performance