Case Study: Southeastern Grocers improves frontline communication and culture with Axonify

Open lines of communication equal success for SEG’s frontline

Southeastern Grocers partnered with Axonify to support frontline associate onboarding, regulatory, leadership, and soft skills training, but the company also needed a better way to communicate with employees. They wanted a more direct channel than bulletin boards or word-of-mouth updates, and Axonify became the main tool for sharing information and gathering feedback from associates.

Axonify helped Southeastern Grocers create an open communication loop through daily logins and broadcast surveys like “We are listening,” allowing leadership to hear what employees wanted and needed. As a result, the company transformed its culture, increased leadership trust from 59% to 89%, and earned recognition including a Harvard Business School case study and Great Place to Work certification.

Southeastern Grocers

Claudia Laura

Sr. Manager of Content Design and Development