Case Study: Northgate González Market achieves higher employee training retention and lower training costs with Axonify

Northgate González Market - Customer Case Study

Northgate González Markets, a chain of supermarkets across Southern California, needed a better way to train store leaders and associates on a new Mexican market–style store concept. Classroom PowerPoint sessions left many employees forgetting material, forcing repeated reviews, consuming the trainer’s time, and requiring off-site travel that disrupted store staffing.

They implemented Axonify’s daily, interactive microlearning and gamified training delivered on-site. The result: higher retention (associates often recall content verbatim), stronger employee buy-in and a more engaging culture, reduced training costs and travel, and freed-up trainer time to focus on creative development rather than repeated remediation.

Northgate González Market

Roberto Chaves

Training and Development Specialist