Case Study: Northgate González Market achieves improved safety, higher sales and 63% training participation with Axonify

Northgate González Market - Customer Case Study

Northgate González Market, a southern California supermarket chain, relied on classroom PowerPoints and manager-led rollouts for training—a model that produced 240 different messages, inconsistent delivery, low engagement (22% participation), and ongoing safety and performance issues. The Director of Training and Development moved away from a traditional LMS and sought a solution that would reinforce learning and make training measurable and repeatable.

They implemented Axonify’s adaptive microlearning with spaced repetition, launched seven safety modules, and added incentives (about $3,000/month in gift cards plus “Top Performer” pins). Participation climbed from 22% to 63% (up 4% in the last week), accidents and customer incidents dropped (exceeding budgeted safety targets), and individual stores saw higher sales and awareness—while managers gained clear visibility into knowledge gaps and progress.

Northgate González Market

Gary Orona

Director of Training and Development