Case Study: Russell Cellular achieves faster onboarding and higher frontline sales with Axonify

Mobile-first frontline training keeps Russell Cellular winning

Russell Cellular, a growing wireless retailer, faced inconsistent and ineffective training: their legacy desktop LMS didn’t reach frontline, mobile-first employees or support fast onboarding and leadership development. That left gaps in product knowledge and sales readiness during the critical two-week ramp for new hires and limited their ability to scale training across stores.

They hired a Director of Learning & Development and replaced the LMS with Axonify’s mobile-first platform (branded Catalyst) to deliver short, repeated microlearning, on-demand resources, and real-time product broadcasts. Adoption rose over 6–12 months, logins correlated with higher accessory sales, new hires were ready to sell after two weeks, and the company scaled rapidly (about 300 to 600 stores), with measurably smarter, more confident frontline teams.

Russell Cellular

Nathan Mindeman

VP of Sales Operations