Case Study: Briscoe Group achieves rapid, company-wide training transformation in under 6 months with Axonify

How retail giant, Briscoe Group, completely re-engineered its training approach in less than 6 months

Briscoe Group, one of New Zealand’s largest listed retailers with about 2,000 employees across nearly 90 locations, faced a fragmented, one‑dimensional training approach that delivered poor engagement and weak links to business objectives. Leadership needed a cost‑effective, measurable solution to reinforce learning on the job, drive adoption across diverse teams (stores, distribution, contact center) and align training with safety, customer service and sales goals.

Partnering with Capability Group, Briscoe implemented the Axonify microlearning platform and rebuilt its content and capability in under six months, creating a self‑administered, reinforced learning program. The results: 96% current knowledge levels, 88% voluntary participation, employees training more than 3 times/week, and up to a 34% knowledge lift in key topics—leading to sustained behavior change and measurable business impact.

Briscoe Group

Aston Moss

General Manager of Human Resources (HR)