Case Study: Royal Bank of Canada achieves high frontline training adoption with Axonify

How RBC makes learning irresistible in their retail branches

Royal Bank of Canada (RBC) needed a better way to engage frontline retail employees in learning so training would actually stick and support day-to-day customer service. RBC chose Axonify for a fun, fast, in-the-flow-of-work training solution that could reinforce knowledge across its branch network.

With Axonify, RBC rolled out gamified daily learning to 8,000 retail staff across Canada, using features like notifications, rewards, and leaderboards to drive adoption. The result was participation in the high 80% range, reaching 97% in some regions, plus a 26% increase in advisor knowledge growth and strong leadership approval for the reporting and behavior change it enabled.

Royal Bank of Canada

Daniel Sadler

Regional Manager, Advisor Enablement