Case Study: Apparel Group achieves higher sales and productivity with Axonify

How Apparel Group’s strategic onboarding program gets its frontline ready to deliver world-class CX

Apparel Group partnered with Axonify to strengthen its frontline onboarding and training program, aiming to improve customer experience and better connect learning to business results. The retailer needed a more strategic, interactive approach for sales associates across brands and roles, with a way to track knowledge growth and competency improvements.

Using Axonify’s interactive digital onboarding and training platform, Apparel Group launched customized learning paths for new joiners and sales associates, plus a Retail Hub community to boost engagement and culture. The results included 91% participation, training 4–5 times per week, 4,591 training days in the first year, a 13% knowledge growth increase, 20% higher productivity across all brands, and an 8% sales increase for Skechers.

Apparel Group

Youssera Daoudi

Store Manager