Case Study: Russell Cellular achieves higher frontline engagement and knowledge retention with Axonify

How a growth mindset at Russell Cellular leads to professional gains

Russell Cellular, a Verizon Wireless Authorized Retailer, needed a better way to train growing numbers of frontline retail employees. Their legacy RCU LMS relied on video modules and manually maintained workbooks that were hard to keep current and didn’t fit busy, mobile-first schedules; when they switched to Axonify (branded Catalyst) an initial heavy rollout—150 questions a day for 10 days—overwhelmed users and lowered engagement.

They adjusted to a mobile-first microlearning approach on Axonify, reduced daily question volume, introduced rewards, and worked closely with Axonify to refine the program. The changes increased usage and satisfaction, improved knowledge retention (30‑day scores rose from 72% to 87% in October 2020 with double-digit month‑over‑month gains), and boosted frontline confidence and customer service.

Russell Cellular

Tina Crewse

Sales Operations Manager