Case Study: Recipe Unlimited achieves 100% participation and 22x monthly training frequency with Axonify

Fun is the secret ingredient of Recipe’s successful rollout of Axonify

Recipe, Canada’s largest full‑service restaurant company with 18 brands and 1,300 locations, partnered with Axonify to deliver short, personalized shift training that fits frontline workflows. Before rolling the platform out to restaurants, Recipe needed to win over brand teams—executives, business development managers and training leads—so the tool would be embraced and championed rather than imposed.

They launched a rock‑and‑roll themed "Battle of the Brands" using Axonify’s gamification and Content Marketplace, rewarding guided learning, daily questions and referrals. The six‑week contest continued through the pandemic and drove 100% participation, an average of 22 logins per month, strong excitement around training, and empowered brand leaders to run their own competitions and include Axonify metrics on top‑level scorecards.

Recipe Unlimited

Stephanie Roche

Director of Training and Development