Case Study: MOL Group achieves rapid, scalable upskilling of 15,000 frontline hosts across 9 markets with Axonify

Fueling a “fresh” approach to customer experience with frontline-first training and communications

MOL Group, a market-leading fuel retailer in Central and Eastern Europe, set out to reinvent its service stations as Fresh Corner consumer‑service hubs—adding cafés, mobility services and more. Faced with changing customer habits, new technologies and the need to rapidly upskill 15,000+ frontline hosts across nine countries and seven languages, the company realized traditional classroom training was too slow and inflexible—a challenge made more urgent by the COVID‑19 pandemic.

MOL adopted a digital, bring‑your‑own‑device approach using Axonify’s eSMILE platform to deliver on‑demand training and real‑time communications, piloting in Slovenia and then pivoting to a fully virtual rollout in Hungary before scaling to all markets. In three months they trained 15,000+ hosts across 900+ locations with 95% participation, ~22 engagements per month, 15% measured knowledge growth and 88% of hosts using personal devices—keeping teams informed, safe and customer‑focused.

MOL Group

Gábor Mozga

Head of Group Sales & Operation