Case Study: Ethicon achieves higher knowledge retention and surgeon-facing confidence with Axonify

Ethicon - Customer Case Study

Ethicon, a Johnson & Johnson company and global leader in surgical devices, faced a growing challenge as sales cycles lengthened and territory responsibilities expanded. Sales reps like Fred Argo found themselves stretched thin across a large product portfolio, needing quick, accurate knowledge in high-pressure conversations with surgeons while managing increased travel and workload.

Ethicon implemented Axonify’s microlearning platform to deliver concise, role-relevant training and daily memory prompts. Fred uses Axonify multiple times a day to reinforce product details and anatomy, which has boosted his confidence in surgeon interactions, sharpened his recall, and helped him answer questions on the spot—improving effectiveness despite heavier demands.

Ethicon

Fred Argo

Executive Sales Representative and Territory Account Leader for Surgical Care