Case Study: Foot Locker achieves high daily training engagement with Axonify

Building a daily habit of learning pays off big at Foot Locker

Foot Locker wanted to build a stronger culture of learning and ensure team members had the right information at the start of each shift to serve customers better. To do that, Foot Locker used Axonify-powered Lace Up for bite-sized, personalized training and communication, with a focus on driving daily participation and employee engagement.

Axonify helped Foot Locker launch a daily learning habit with gamification, leaderboards, and a “Clock in, Lace Up, Hit the sales floor” approach that reinforced training every shift. The result was exceptionally high participation and engagement, with Foot Locker noting that training frequency—not just participation—was the true measure of success and that employees were showing clear knowledge growth on brand-specific content.

Foot Locker

Lauren Hayes

Head of Global Learning