Case Study: Lowe’s achieves stronger frontline associate training with Axonify

Building a compelling associate journey at Lowe’s

Lowe’s needed a better way to train frontline associates than long backroom or classroom sessions that didn’t fit the pace of store life. Working with Axonify, Lowe’s looked to bring learning onto the sales floor and provide training at the time of need through short, digestible microlearning.

Axonify helped Lowe’s deliver continuous learning with tips, videos, facts, and product knowledge updates that associates could access in quick sessions. The result was stronger confidence and competence, with over 80% of associates logging in 2–5 times per week, and managers reporting that learning is easier to use for coaching and day-to-day performance.

Lowe’s

Jamie Furey

VP of Talent Management, Learning and Diversity