Case Study: BT Consumer achieves faster onboarding, higher employee confidence and improved customer retention with Axonify

BT Consumer - Customer Case Study

BT Consumer faced a large-scale onboarding and training challenge: Transition Center Manager Richard Hudspith oversees new-entrant programs for 1,200 hires last year and another 800 this year across 11 UK sites, and needed a scalable way to ensure governance, reinforce learning, boost engagement and keep employees connected. Traditional training wasn’t delivering consistent confidence or performance across locations.

By deploying Axonify’s intuitive, easy-to-use platform, BT reinforced learning with short, engaging content, competitions and targeted support for employees returning from leave. The result was a marked improvement in performance—new advisors outperformed tenured peers—greater product knowledge and confidence, and gains in customer retention and satisfaction alongside reduced onboarding time, repeat calls and handling time.

BT Consumer

Richard Hudspith

Transition Center Manager