Case Study: Briscoe Group achieves 97% frontline participation and 13x monthly engagement with Axonify

Briscoe Group builds frontline resilience during the pandemic

Briscoe Group, New Zealand’s leading homewares and sporting goods retailer, faced the challenge of supporting 2,000 frontline employees through COVID-19 lockdowns, new safety rules and ongoing uncertainty. Leadership prioritized keeping employees engaged and maintaining customer trust by delivering consistent, timely communications and training to a geographically dispersed workforce.

They leaned on Axonify — already in use since 2017 — to send mission-critical updates and leader videos, deploy rapid health, safety and wellbeing training, and share uplifting brand-content to keep morale high. The strategy increased participation from 89% to 97% and drove an average of 13 logins per employee per month, helping sustain frontline resilience and readiness for ongoing change.

Briscoe Group

Aston Moss

General Manager of Human Resources (HR)