Case Study: Bloomingdale’s saves $10M and cuts safety claims 41% with Axonify

Bloomingdale’s Saves Millions by Investing in Associate Knowledge-building

Bloomingdale’s, the American luxury department store chain with more than 10,000 employees, faced inconsistent, stale safety training across stores and departments that left knowledge gaps, lowered retention of safe practices, and drove preventable safety claims and incidents. Leadership wanted a scalable way to boost associate knowledge, improve on‑the‑job behavior, and reduce costly safety claims without pulling employees off the floor.

They implemented Axonify’s gamified microlearning platform—delivering 3–5 minute, personalized safety lessons via POS systems and tablets to 10,000 associates (even rolling out active shooter training in 24 hours). The program drove measurable results: millions saved in safety claims (reported $10M total, including $2.2M in one year), a 41% reduction in claims, 90% voluntary participation, 86.6% of associates reporting increased job confidence, 72% preferring Axonify to other learning, and 83% saying it helped reduce shortages and prevent accidents.

Bloomingdale's

Chad McIntosh

Vice President of Loss Prevention and Risk Management