Case Study: American Tire Distributors achieves scalable, data-driven frontline performance with Axonify

American Tire Distributors - Customer Case Study

Rebecca Sinclair, Chief People & Communications Officer, brought her people-first approach to large, distributed workforces—first at Southeastern Grocers (65,000+ associates) and later at American Tire Distributors (ATD). She faced outdated, inconsistent training (books, binders, gaps after mergers) and a frontline population that was hard to reach and engage, creating variability in customer experience and performance.

Sinclair adopted Axonify’s platform to deliver a blended, personalized, data-driven learning and communication strategy—scaling daily microlearning, targeted onboarding and on-the-job training across deskless associates and sales teams. Within a year at SEG and nine months at ATD she increased frontline knowledge, tied learning to customer satisfaction and sales ROI, gave managers actionable insights on top performers, and shifted executive conversations by proving the business impact of scaled, analytics-driven learning.

American Tire Distributors

Rebecca Sinclair

Chief People & Communications Officer