Case Study: American Airlines improves employee communications with Axios HQ

How American Airlines builds best-in-class employee comms

American Airlines, a major airline with over 100,000 employees, faced the challenge of streamlining its internal newsletter process to better reach its on-the-go workforce. Their communications team sought a more collaborative and efficient platform to replace traditional email methods, with the goal of delivering more impactful and snackable content. They partnered with Axios HQ to address these needs.

By implementing Axios HQ, American Airlines centralized the planning, writing, and sending of more than 20 targeted internal newsletters. The solution provided a collaborative platform for stakeholders and offered real-time analytics to gauge reader behavior and increase engagement. As a result, the communications team gained valuable insights to inform their content strategy and was recognized with Axios HQ's 2024 Best-in-Class award for Employee Communications Team of the Year.

American Airlines

Liz Mach

Manager, Editorial Communications