Case Study: Telefónica achieves faster VOD transcoding and multiscreen OTT delivery with AWS Elemental

Elemental Accelerates Video Processing for Telefónica Global Video Platform

Telefónica, a global telco serving over 300 million customers, built its Global Video Platform (GVP) to deliver differentiated Pay TV and authenticated OTT services across managed and public broadband to mobiles, connected TVs and set‑top boxes. The challenge was to ingest and transcode large volumes of VOD content quickly and consistently into multiple device‑specific profiles while maintaining quality and scalability across markets.

Elemental Server and Elemental Conductor were integrated via a REST API with direct access to Telefónica’s NAS to accelerate file conversion and centralize profile management. The solution transcodes up to 70 hours of HD/SD VOD daily into 12 MP4 adaptive and 11 Microsoft Smooth outputs, operates faster‑than‑real‑time for production and test environments, and enabled Telefónica to scale multiscreen delivery with consistent quality across deployments in Brazil, Chile, Spain and Argentina.

Telefonica

David del Val

Head of Product and Services