Case Study: Marks & Spencer cuts incidents with Awesomic's explainer video and website rebuild

Marks & Spencer cuts incidents by 80% in 10 weeks with Awesomic

The customer, Marks & Spencer, faced the marketing challenge of visually demonstrating Protex AI's product, which prevents accidents that never physically occur. They partnered with the vendor Awesomic to create an explainer video and rebuild their website to make this invisible value proposition tangible and compelling.

Awesomic's solution involved a two-month project to produce an explainer video that creatively combined real CCTV footage with illustrated visuals. They also executed a comprehensive, SEO-safe Webflow CMS migration to rebuild over 50 website pages in six weeks. The results were highly successful; the video became a core demo asset for Protex AI, and Marks & Spencer reportedly cut incidents by 80% within their first ten weeks of using the platform.

Marks & Spencer