Case Study: Utah Jazz boosts season ticket redemption and saves hundreds of hours with Awardco

Utah Jazz boosts season-ticket redemptions to 75% with Awardco

The Utah Jazz, a professional NBA franchise, faced logistical challenges with their season ticket member appreciation program. Their manual process of distributing physical gifts was time-consuming for staff and inconvenient for fans. The team partnered with Awardco to implement a modern customer loyalty and rewards platform to streamline the experience.

Awardco provided a branded, tier-based online catalog featuring exclusive merchandise that shipped directly to members. This solution dramatically increased redemption rates from 50% to 70-75%, saving account reps hundreds of hours previously spent on manual fulfillment. The platform successfully enhanced the fan experience while allowing staff to focus on building relationships.

Utah Jazz