Case Study: Texas Roadhouse achieves unified, scalable employee recognition and a 209% increase in recognitions with Awardco

Texas Roadhouse - Customer Case Study

Texas Roadhouse, a family-friendly restaurant brand with over 600 locations and roughly 78,000 employees, faced fragmented, store-level recognition programs that made tracking spend, tax compliance, and consistent rewards difficult. After an RFP they selected Awardco’s recognition platform to provide service awards, spot recognition, and peer-to-peer programs that could scale across all locations and offer more redemption options than gift cards.

Awardco rolled out a centralized platform that unified recognition, streamlined budget and tax compliance, and expanded redemption choices while providing fast support when issues arose. Since implementation Texas Roadhouse has logged 96,000 recognitions, achieved a 209.2% average increase in annual recognitions, and celebrated 5,500+ work anniversaries, with strong employee and manager feedback and plans to expand recognition programs further.

Texas Roadhouse

Storey O'Barr

Recognition and Communications Specialist