Case Study: TaylorMade achieves a 29% increase in employee recognition and modernizes global rewards with Awardco

Taking Recognition from Bogey to Birdie

TaylorMade, the performance golf brand with 750 employees, faced a 40-year-old employee recognition program hampered by hard-copy catalogs, limited reward choices, manual distribution and regional fragmentation that led to logistical headaches and missed milestones. To modernize the program, TaylorMade partnered with Awardco to replace the outdated processes with a digital recognition platform.

Awardco gave TaylorMade employees—including international staff—access to millions of rewards with direct-to-door shipping and unified recognition tools, freeing HR from distribution logistics and increasing employee choice. The Awardco implementation drove measurable results: a 29% increase in recognitions, 2,000+ birthdays and service awards managed, streamlined global processes, and stronger employee engagement.

TaylorMade

Rosie Scannell

Global HR