Case Study: TaylorMade achieves millions of reward choices and zero markups with Awardco

More Choices, Zero Markups, Happy Employees

TaylorMade was struggling with an unpopular service award program: a limited, outdated catalogue and steep hidden costs left employees dissatisfied and a portion of recognition budgets eaten by product markups and shipping fees (one vendor priced a 3‑year‑old TaylorMade golf set 30% above MSRP). To fix this, TaylorMade turned to Awardco, using Awardco’s platform integrated with Amazon Business to replace the old catalogue approach.

Awardco delivered millions of redemption options with zero mark‑ups and eliminated shipping fees, saving TaylorMade thousands in costs and redirecting recognition budget back to employees while improving the user experience and delivery speed. By partnering with Awardco, TaylorMade expanded choice, removed unnecessary costs, and restored employee satisfaction with measurable savings and better program adoption.

TaylorMade

Bill Miller

Global Human Resource Manager