Case Study: Alera Group boosts recognition, retention, and brand adoption with Awardco

How recognition powers unity and reduces attrition risk

Alera Group, a large and growing financial services firm built through numerous acquisitions, faced the challenge of unifying its geographically dispersed workforce and embedding its core values, known as The Collaborative Way. To reduce attrition risk and drive behavioral change, they needed a way to make principles like "Acknowledgement & Appreciation" a consistent and visible part of their daily culture, moving beyond initial training workshops to sustained adoption.

Partnering with Awardco, Alera Group implemented a comprehensive recognition and appreciation platform. The solution included peer-to-peer and manager-led recognition tied directly to company values, service awards, and a branded swag store. The results were significant, with Awardco driving a 170% increase in recognition adoption and an 83% employee feeling of being valued. Most importantly, high participants in the Awardco program saw a 43% lower attrition risk, directly linking appreciation to improved colleague retention.

Alera Group

Kristie White

AVP Change Strategy & Organizational Development