Case Study: Citizens Business Bank boosts engagement and retention with Awardco

How Citizens Business Bank recognized its way to the top

Citizens Business Bank partnered with Awardco to strengthen its culture of engagement across a distributed workforce. The bank needed more than a basic recognition tool—it wanted a way to make appreciation personal, wellness-focused, and embedded in day-to-day work while building trust and connection across locations and roles.

With Awardco’s customized “High Five: Core Values in Action” platform, Citizens Business Bank launched peer-to-peer recognition, manager shoutouts, wellness challenges, service awards, and AwardCodes® for streamlined rewards. The results included 2x employee engagement, a 17% boost in productivity, 25% lower attrition for employees recognized in their first six months, over 300 recognitions in the first week, 88% login rate in four months, and more than 200 logins per employee in just four months.

Citizens Business Bank

Jenny Ketchepaw

Vice President Talent Engagement