Case Study: Crumbl boosts culture and recognition at scale with Awardco

Crumbl drives 95% of recognition in Slack with Awardco

Crumbl, a rapidly growing dessert company, faced the challenge of scaling employee recognition and reinforcing its core values across a fast-paced, distributed workforce. As the company expanded to over 1,000 franchises, its previous informal and manual recognition processes were inconsistent and created an administrative burden, risking that remote employees and their extra efforts would go unseen. Crumbl partnered with Awardco to implement its recognition platform to address this.

Awardco provided a values-based recognition solution called "Glaze the Bar" that integrated with Slack, enabling frequent, peer-to-peer recognition tied to company values. The platform automated milestones and supported creative reward programs. As a result, 95% of recognition activity now happens in Slack, and Crumbl saw a 12% increase in employees feeling they have ample opportunity to be recognized. Awardco helped create a more connected culture where 96% of employees believe in the company's purpose, mission, and values.

Crumbl