Case Study: MasterBrand Cabinets builds a culture of appreciation with Awardco

Crafting a culture of appreciation for floor employees

MasterBrand Cabinets, the largest cabinet manufacturer in North America, wanted to modernize and unify recognition for its 14,000+ employees. The company struggled to reach production associates on the floor and found HR teams spending too much time on logistics instead of culture-building. To solve this, MasterBrand turned to Awardco’s recognition platform, including tools like Offline Recognition, AwardCodes™, Peer-to-Peer Recognition, and Budget Management.

With Awardco, MasterBrand simplified reward administration, improved budget visibility, and made it easy for both office and floor employees to recognize one another. The result was a more accessible, flexible program with rising participation across the organization and a stronger sense of camaraderie—helping every employee feel seen, celebrated, and valued.

MasterBrand Cabinets

Ali Daunhauer

HR Director of Organizational Transformation