Case Study: Norbella achieves faster, more visible media payments with AvidXchange

How Norbella Streamlined Its Media Payments

Norbella, an independent media agency in Boston, needed a more efficient payments partner after its previous provider became less effective over time and customer service declined. The lean finance team was looking for a solution that would better support its media payment workflows, and chose AvidXchange with its Advantage integration and AP automation for media services.

AvidXchange implemented a seamless API integration that let Norbella submit one file from its accounting system for automated parsing, along with helpful notifications and improved workflow optimization. The result was a faster, easier process with greater visibility into payments, and CFO Kevin Webb described the implementation as super easy and “set it and forget it,” highlighting the time savings and smooth partnership with AvidXchange.

Norbella

Kevin Webb

Chief Financial Officer