Case Study: Radio Flyer achieves reliable, scalable customer service with Avaya IP Office

Radio Flyer - Customer Case Study

Radio Flyer, the family-owned maker of the iconic little red wagon since 1917, needed to protect its long-standing reputation for exceptional customer service. Its aging phone system couldn’t handle complex call routing, provide performance metrics, or scale to support growing online sales and the more than 35,000 customer calls it fields each year.

Radio Flyer implemented Avaya IP Office 500 with 90 Avaya 5400 phones, Voicemail Pro and Customer Call Reporter to deliver reliable, scalable call handling and detailed call analytics. The platform supported e-commerce growth, improved staffing and routing decisions, freed IT resources, and provided consistent, cost-effective reliability—raising the company’s customer engagement and operational efficiency.

Radio Flyer

Tom Cesario

Senior Director of IT