Case Study: Laboratorios Actafarma achieves 25% productivity gain and major cost savings with Avaya Scopia video conferencing

Laboratorios Actafarma discover a video Conferencing Solution to Connect It's Sales force

Actafarma Laboratories, a leading Spanish self-care pharmaceutical company, needed a reliable way to train and connect a geographically dispersed sales and medical field force across Europe and the Americas. Rapidly changing product lines and the limitations of Skype and early Lync deployments — inconsistent bandwidth, local access issues and poor presentation quality — made it difficult to deliver timely, high-quality training and coordination.

Working with Infocom, Actafarma implemented the Scopia Video XT5000 videoconferencing solution to enable multi-point, BYOD meetings, richer content sharing and more participatory training. The change delivered measurable benefits: a 25% boost in sales team productivity in under three months, training and follow-up costs down more than 40%, and an estimated 80% reduction in business travel and associated expenses, speeding decision-making and cross-department collaboration.

Laboratorios Actafarma

Jorge Navarro

Head of business development and export