Case Study: Star Cruises achieves seamless global connectivity and faster customer response with Avaya

Contact Center Solutions Help Star Cruises Navigate Global Connectivity

Star Cruises, part of Genting Hong Kong and a pioneer of Asia’s cruise industry, operates a fleet of six vessels and serves a large regional customer base. The company struggled with high volumes of bookings and inquiries—many ship-to-ship and ship-to-shore calls—requiring better global connectivity, multi-channel handling, and faster, more consistent customer responsiveness.

Star Cruises deployed Avaya IP Office Server Edition and IP Office Contact Center to create a single, scalable communications platform for both land and sea, integrated into its VM environment. The solution enabled seamless multi-channel inbound and outbound routing, reduced wait times, improved response speed and customer satisfaction, delivered cost savings and easier expansion across the region.

Star Cruises

Henry Pang

Vice President of Information Technology