Case Study: Cogent Holdings Limited cuts costs and simplifies communications with Avaya IP Office

Cogent Holdings Limited - Customer Case Study

Cogent Holdings, a major Singapore logistics provider that recently consolidated its warehousing, container depot and transport operations into a new flagship hub, needed a modern, scalable communications platform to replace four aging systems. The company wanted a cost-effective, easy-to-manage solution that would improve team engagement across warehouse and depot environments and support future growth without burdening non-technical staff or IT resources.

Cogent deployed a virtualized Avaya IP Office solution delivered by StarHub and replaced ISDN with SIP trunking, removing legacy networks and simplifying infrastructure. The rollout cut internal communications costs, made phones and features intuitive for roaming staff, streamlined administration, introduced video-conferencing capabilities, and created a flexible platform that can grow with the business — all backed by responsive vendor and partner support.

Cogent Holdings Limited

Desmond Yuen

IT Manager