Case Study: L’Oréal USA improves candidate experience with Avature ATS

L’Oreal USA improves candidate communication with Avature across 1.5 million annual applicants

L'Oreal USA, a subsidiary of the global beauty company, faced the challenge of hiring at their desired rate despite a strong applicant flow. A key issue was being perceived as a non-US brand, which limited applications, and they lacked a dedicated brand team to manage their employer reputation. To enhance their entire candidate experience, they partnered with vendor Avature and implemented the Avature ATS.

Using Avature's platform, L'Oreal USA implemented a comprehensive solution focused on six elements of candidate experience. This included creating targeted branding campaigns, simplifying the application process, maintaining transparent communication, and building future talent pipelines from unsuccessful applicants. The vendor Avature enabled smart automation and flexible processes, resulting in a massive improvement in communication rates with candidates throughout the hiring journey.

L’Oreal USA