Case Study: World Duty Free Achieves High-Volume Hiring Success with Avature

How World Duty Free Aced the High Volume Hiring Experience

World Duty Free, the UK’s leading travel retailer, faced a massive hiring challenge after the pandemic: sales collapsed, most of the workforce was furloughed, and by summer 2022 they needed around 1,000 new colleagues to return to full capacity. With no in-house recruitment team and an extremely high-volume hiring requirement, they turned to ResourceBank and Avature, using Avature’s ATS, candidate portal, and hiring tools to support the process.

Avature helped ResourceBank build a careers site, run branded email and SMS campaigns, automate screening, and let candidates book interview slots through a timeslot portal. They also used Avature’s Hiring Manager Portal and onboarding portal to streamline assessments and paperwork. The results were strong: 32,300 applications, 5,200 interviews by ResourceBank, 1,650 interviews by World Duty Free managers, and 1,020 offers, while screening time and offer processing time were both reduced by 50 percent.

World Duty Free

Geoff Hall

HR Director