Case Study: Pandora doubles hiring targets and cuts time-to-hire with Avature

How Pandora Leveraged Recruitment Events to Hire Against the Clock

Pandora, the music streaming service operated by Sirius XM Radio, needed to quickly build its Atlanta engineering and product team while entering an unfamiliar recruiting market. With only seven weeks to prepare for a large recruitment event and a goal of filling 30 technical roles, the company turned to Avature to help identify, engage, and organize local talent outreach.

Using Avature, Pandora built a competitive intelligence pipeline, automated personalized email campaigns, created screening forms, and managed candidates with tags, tasks, and workflow tools. The event led to 67 hires—more than double the original target—cut time-to-hire from 90 days to 45-60 days, and was repeated twice more, helping Pandora hire more than 200 employees in 2018.

Pandora

Miryame Krogmeier

Sr. Sourcer