Case Study: Novo Nordisk Builds a Standout Early Talent Program with Avature

How Novo Nordisk Leveraged an Early Talent Program to Stand Out on Campus

Novo Nordisk, a global pharmaceutical company, needed to build an early talent program from scratch while competing in a crowded campus recruiting market. With limited brand recognition in the United States, no university contacts, and a small recruiting team, the company turned to Avature and its CRM/Campus solution to help manage outreach and campus event logistics more effectively.

Using Avature, Novo Nordisk created mobile-friendly landing pages, SMS application options, candidate self-service dashboards, and targeted talent pool communications to engage students and keep them involved over time. The results included a more streamlined campus recruiting process, a newsletter readership rate of about 47% with zero unsubscribes, and a stronger ability to stand out with early talent through a more authentic and innovative candidate experience.

Novo Nordisk

Jill Miller

Lead Recruiter, University Relations