Case Study: L’Oréal USA achieves scalable automated engagement and elevates human-centric HR with Avature

How L’Oréal USA Is Automating Engagement to Elevate the ‘Human’ In HR

L’Oreal partnered with Avature to tackle the challenge of scaling personalized candidate engagement while reducing recruiter administrative burden. The company needed a way to keep candidates informed and nurture relationships at scale—improving visibility into application status and ensuring consistent experiences—without overwhelming recruitment teams.

Avature implemented automated engagement through granular workflows, personalized email and text outreach, drip campaigns and regular marketing sends to L’Oreal’s talent database. The automation offloaded routine administrative tasks, allowed recruiters to focus on strategic work, improved candidate and recruiter visibility across the process, and drove strong engagement—segment click‑through rates averaging about 60%—demonstrating Avature’s measurable impact.

L’Oreal

Edward Dias

Assistant Vice President, Recruitment Intelligence & Innovation