Case Study: Lockheed Martin achieves rapid, high‑engagement talent outreach — nearly 70 prospects and 25 interviews in two weeks — with Avature CRM

How Lockheed Martin Put The Human Touch In Talent Engagement

Lockheed Martin faced the challenge of standing out to mostly passive candidates in an overcrowded recruiting landscape while keeping outreach personal at scale. To transform mass communications into meaningful conversations, they partnered with Avature and used Avature CRM to automate and personalize candidate engagement without losing the human touch.

Using Avature CRM, Lockheed Martin ran two targeted drip campaigns—one three-email “career story” chain and one four-email FOMO chain—after filtering and selecting 1,500 prospects. Avature’s customizable templates and automated sequencing delivered strong results: the career story campaign achieved a 62% open rate with 30 prospects entering career conversations and 12 evaluation interviews, while the FOMO campaign hit a 90% open rate with 38 responses and 13 interviews—about 70 prospects engaged and 25 interviews staged in two weeks—at low cost and minimal manual effort.

Lockheed Martin

Marvin Smith

Talent Engagement Strategist